Ad Break

california_mistake5

Is it my imagination or is advertising getting much worse than it used to be?  I remember the day when creative people in the advertising industry actually were creative, it wasn’t just a job title.  The mouse on the BMW steering wheel; the Santam farmer and taxi driver; even braaivleis, rugby, sunny skies and Chevrolet.

What do they dish up now?  That horror from cybersmart sung to the tune of Nkosi Sikelele, that’s what.  The person responsible for that sould be taken down to the basement and shot.  Those idiotic ‘punchlines’ where the simpering housewife giggles something along the lines of ‘it’s so simple even my husband can do it.’  Ha.  Ha.  Fake American accents advertising websites: ‘no wonder you get hit on so much!’  Oh God, stop.  My sides are splitting.

A few months ago in a boardroom at the Standard Bank headquarters a meeting was convened to discuss the bank’s new catchphrase.  Or tagline, or whatever it is they call those things.  The old one was: Simpler, Better, Faster.  Utterly untrue—the bank in question has possibly the worst service standards in the galaxy, but perhaps they were expressing an ambition, not reality; in any case it wasn’t bad as catchphrases go.  So what did those grey heads in the boardroom decide the replacement should be?  Moving Forward.  I’m not joking.  WHAT THE HELL IS THAT SUPPOSED TO MEAN?  I know what the words mean, but in the context of banking they are meaningless drivel.  Not only did someone in the advertising industry lack the humility to actually pitch this rubbish, but people in high positions at Standard Bank saw fit to approve it as encapsulating their corporate vision.

If I had my way, Sandton basements would see more shootings than the Lubyanka in Stalin’s heyday.

Advertisements

5 Responses to Ad Break

  1. REIT says:

    Your site was extremely interesting, especially since I was searching for thoughts on this subject last Thursday. 🙂

  2. Con-Tester says:

    BloggerDude’s comment is underhanded form-letter spam. Click here to see this.

  3. ASH says:

    Glad to see I am not the only one who finds this inane campaign an utter waste of energy – it is absolutely infuriating. It’s even worse than Nedbank’s “who are these people” in the 90’s.

    Brrrr!

  4. Apple cider vinegar, enriched with organic acids, nutrients and enzymes
    acts as a perfect home remedy for over weight problems. Adding exercise and a good diet to your daily routine
    while on the patch can deliver even more benefits in your quest
    to lose weight. “Developing research suggests that garcinia might prevent fat storage and control appetite.

  5. Right here is the perfect web site for anyone who really wants to understand this topic.
    You understand a whole llot its almost hard to argue with you (not that I actually will need to…HaHa).
    You definitely put a brand new spin on a subject that’s been written about for decades.
    Excellent stuff, just excellent!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: