A few times a year I receive in my email inbox idiotic chain letters sent to me by people who, I think, hit the “forward” button without bothering to read what they are sending out. Here’s one that I received yesterday:
RAND MERCHANT BANK:
This is about petrol prices and an invitation to join the resistance. By the end of this month petrol prices are set to soar even higher.
If we want the petrol price to come down, we all need to take some intelligent, united action.
Last year there was a “don’t buy petrol day”-but the oil companies just laughed at that because they knew that we would “hurt” ourselves by refusing to buy petrol.
It was more of an inconvenience to us than a problem to them.
But, whoever thought of the ideas, has come up with a plan that can really work.
READ ON AND JOIN THE ACTION!!
By now you probably thinking petrol priced at about R7.00 is cheap. It is currently at +- R8.00 for regular and unleaded.
Now that the oil companies and the OPEC nations (the bullies like US and Britain) have conditioned us to think that the cost of a liter is cheap at
R 7.00 ,
we need to take aggressive action to teach them that buyers control the marketplace……… not the sellers.
With the price of petrol going up each day, we consumers need to take action.
The only way we are going to see the price of petrol come down is if we hit someone in the pocket by not purchasing their petrol.
And we can do that without hurting ourselves.
Since we rely on our cars, we just cannot stop buying petrol.
But we can have an impact on petrol prices if we all act together to force a price war.
Here’s the idea:
For the rest of the year, don’t purchase any petrol from the two biggest overseas oil companies (which are now one), SHELL and BP…
(Local is Lekka – So buy Sasol / Engen / Excel)
If the overseas companies are not selling any petrol, they will be inclined to reduce their prices.
If they reduce their prices, the other companies will have to follow suit.
But to have an impact we need to reach literally millions of petrol buyers.
It is really simple to do!
Now, don’t wimp out at this point…keep reading, and all will be revealed as to how simple it is to reach millions of people.
I am sending this message to 30 people. If each in turn sends it to another 10 people (30 x 10 = 300)…and those 300 send it to at least 10 people 300 x 10 = 3000)
And so on, by the time the message reaches the sixth generation of people; we will have reached over 3 million consumers!
If those 3 million people get exited and pass this on to 10 friends each then 30 million consumers will have been reached. If it goes one level further, you guessed it three hundred million people!
Again, all you have to do is to send this to 10 people. That’s all.
How long will all that take? If each of us sends this e-mail out to 10 people within one day of receipt, all 300 million people could conceivably
be contacted within the next 8 days! Acting together we can make a difference.
If you’re fed up paying too much for petrol, please pass this message on.
COMMENCING NOW DON’T BUY BP /SHELL, go and support SA Brand SASOL,
our currency and economy will be strengthen by 65% in 18 months the capital will stay in SA.
Africa must stop feeding the world giants it must feed itself.
I cannot do justice here to the garish, primary colours and huge, teletubbies font sported by the original document, but we can try to deconstruct the meaning of the text.
The first line (and the title of the attachment) is Rand Merchant Bank. Did the author of this crap really think any reader would be stupid enough to think that this is an official communication from that organization? Why else put it in?
Then comes an invitation to join “the resistance”. Doesn’t that bring to mind an image of courageous heroes squatting in the night with sten guns at the ready, waiting to do battle with the dark forces of evil? And who are the forces of evil? Shell and BP, apparently. Why those two? Your guess is as good as mine.
We are told that oil prices are set to soar “even higher” at the end of this month. How does the author know? The oil price depends on the international spot oil price and on the relative value of the rand to the dollar. If the author of this drivel knows either of those two things with certainty, he or she could make a fortune and be able to afford as much petrol as he or she wants. The petrol price that we pay at the pump is not set by the oil companies, but is a regulated price set by the government (that presumably this moron voted for) and is a combination of the basic crude oil price, the cost of refining petrol from the crude oil, the total cost of transportation, the cost of the distribution infrastructure, profit for each company in the chain and various government taxes. And we can consider ourselves fortunate that it isn’t higher than it is—in the UK the price for unleaded petrol is £1.21 per litre, or about R17 per litre, more that double the price we pay.
The next paragraph exhorts us to take “intelligent action”. With absolutely no respect whatsoever, I must state that the author would not recognise intelligence if it bit him.
Any communication that contains multiple punctuation marks, as in “JOIN THE ACTION!!” should be treated with the contempt it deserves; it will certainly not contain anything worth knowing.
“Now that the oil companies and the OPEC nations (the bullies like US and Britain)…”. The US and Britain are not members of OPEC. This cretin’s ignorance is really starting to get to me now.
“…we need to take aggressive action to teach them that buyers control the marketplace…….not the sellers.” How is it possible to walk on your hind legs and breathe unassisted and yet be so ignorant of basic economic facts? Markets are controlled by BOTH buyers and sellers, who come to an agreement on price. That’s what a “market” is. If a buyer feels the price of a particular commodity is too high he is at liberty not to buy it; if a seller thinks the price is too low, he is at liberty not to sell it. Some oil producing nations, mindful of the fact that oil is their only source of wealth, and that once the oil runs out they will (thanks to a disfunctional education system dictated by their idiotic religion) have to revert to their previous existence as camel-herders, try to make their oil reserves last as long as possible while realising the highest possible price for their product. To this end they agree amongst themselves to cut down production thereby causing an artificial supply deficit which means they can get higher prices. This practice is of limited effect because there are oil producing countries who are not part of the cartels and who are happy to increase their output to make up for the shortfall.
We are then exhorted to hit the oil companies in the pocket by not buying their product. Here is a factoid that may shed some light on the idiocy of this point of view: South Africa accounts for less than 1% of global oil consumption. If everyone stopped buying petrol in South Africa today and went back to walking and transporting goods by donkey-cart, the oil companies would hardly notice; prices would not be affected at all.
The author of this nonsense suggests that we are to boycott Shell and BP products in favour of those from Sasol and Engen, because they are local. Well, actually, they aren’t: they are merely distributers of fuel obtained from overseas suppliers including, you guessed it, Shell and BP. Some of Sasol’s petrol comes from their oil-from-coal plants, but this is a small percentage of sales.
Then comes the usual crap about how many people can be reached if everyone is stupid enough to forward chain letters to everyone in their contact list. The truth of the matter is that the author of this bullshit is too dumb to write a computer virus, but this is the next best thing. If you receive bullshit like this in your inbox, please resist the urge to forward it—the internet is already so clogged up with crap there’s hardly any room left for honest porn.
Grumpy Old Man by Mark Widdicombe is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.