Hey, I’ve got this wonderful idea to make a lot of money. It goes like this: I’m going to get people to vote by premium SMS for, oh, anything really. What about for the “prettiest city”, or “most fashionable football strip”? No, let’s make it “the new 7 wonders of the world”. Almost everyone thinks their country contains something pretty wonderful, so lots of people will vote. And we can let them vote as many times as they like, so we get more money. Oh, alright then, we’ll set up a website and let them vote there, too, but we’ll still make money on clickthroughs.
We could also sell broadcast rights to the final awards ceremony where we’ll hand over the cheesy certificates to the winners, and we can charge the winners to use our logo on their advertising materials. And when the whole thing is over, we start again with a new competition. We could even register ourselves as a non-profit organization to make everything look above board; we don’t make a profit, we just pay ourselves mountainous salaries and investment bankeresque bonuses at the end of the day.
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