Great Green Con

February 2, 2012

I’ve just returned home from my holiday at Knysna on the Garden Route. In our bathroom was a notice informing us that the Garden Route was suffering its worst drought in 130 years and to therefore use water sparingly. Whether or not this drought is an effect of climate change I am not qualified to say, but it did lead me to think about our concern for the environment, and what we are being encouraged to do about it.

The messages the public gets seem to fall into two distinct classes, the first of which contains the general exhortations to be conscious of our impact on the environment, minimising our carbon footprints and so on; and the specific, commercial messages as corporations attempt to cash in on the new environmental awareness. It is with this second class of message that I have a problem.
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